Cleeng is a Subscriber Retention Management (SRM™) platform – designed for video services and was founded in 2011 by former Apple, Philips and NEC e-commerce and media experts, and is currently headquartered in Amsterdam, the Netherlands with offices in the US, Poland and Philippines.
Dedicated to online video monetization, Cleeng started working with brands HBO Boxing, FIFA World Cup, Foxtel, Sinclair Broadcasting Group, and 100’s of broadcasters and media organizations to sell their live pay-per-view events and SVOD content. Accumulating a wealth of experience, the company has since then developed a unique platform to overcome churn and predict retention using millions of data-points.
The Cleeng SRM stack is deeply connected with the full subscriber journey. Our flexible infrastructure allows us to analyse every step of any subscriber journey from authentication, billing and engagement measurements.
The large data accumulated thereby puts Cleeng, and our SRM™ method, as one of the best contenders for any client wishing to gain, predict and ultimately keep their end users.
With our framework, clients can set up subscription services while getting an unparalleled insight on how consumers experience their online content.
Today, Cleeng is at the heart of the Media and Entertainment subscription space and aims to provide a unique solution to the challenge of subscriber retention.